State Street SmileRevitalize Your Brand and Your Business
Revitalize Your Brand and Your Business
State Street Smiles had been plodding along with the same old website for about 10 years. We gave them their first-ever rebrand, and the results are stunning.
Being that this was their first rebranding effort since they had been in business, State Street Smiles wanted to go all the way. They wanted to redo the outside of their building and their website, they wanted to create a solid foundation of excellent video content to represent their New Jersey area practice, and they wanted a full-spectrum content campaign that would propel their business forward into the successful future they envisioned.
Our Medical Bound team was also hired to upgrade the State Street Smiles dentists’ visual brand. As part of this effort, we actually visited the dentists at their homes, went through their wardrobe, and helped them to identify specific pieces that would support the approachable, friendly, professional look we were going for. We provided start to finish styling – from mining their closets, to clothes shopping, to onsite hair and makeup at the shooting locations. In the end, the clients felt at ease and included in the process of creating their new images.
Medical Bound supported State Street Smiles through several firsts, including a new website and content platform. We encouraged them to take a content first approach, so their new site isn’t just a static website, it’s an interactive content source where their clients can engage at whatever level they feel most comfortable.
Modern OrthodonticsGreat Branding Communicates Your “Why”
Great Branding Communicates Your “Why”
New patients typically come to your office for one of two reasons: they were referred by a friend, coworker, or family member OR they were specifically attracted to your practice. Your expertise and great work can get you far. A Medical Bound rebranding package can take you the rest of the way.
Orthodontists Ken and Maggie have an amazing connection. Their collaborative, fun energy defines their practice and helps them excel at what they do. Without the right branding though, new potential patients don’t get why they should choose Modern Orthodontics.
With three practices around New York City, these two needed to relate to and connect with a variety of demographics. We executed a full-scale rebranding package aimed at showing the world Ken and Maggie’s magnanimous synergy and spirit – the “why” beyond their extensive and impressive expertise.
Photography & Print Design
In creating a website for these two, it was important for us to pull people right into who they are, their essence. That’s why the first thing that you see when you visit their website is the energy of their connection and collaboration. You really get a sense of who they are from tap one.
Get Clean CampaignMedicalBound x Soul Dental
Get Clean Campaign
As most people know, the heart and soul of a dental practice is its hygiene team. Our trend-savvy marketing crew created a focused ad campaign to attract potential customers in the area to come into Soul Dental for a cleaning.
The most effective ad campaign is one that squarely hits a target demographic in a compelling, attention-grabbing, unexpected way. Our “Get Clean” campaign for Soul Dental was specifically targeted towards the demographic of young adult professionals working near the Soul Dental office locations.
What do most of these young adults have in common? Dating apps and dating! Through this campaign, we honed in on the importance of oral health, fresh breath, and an extra clean feeling as you lean in for that first kiss.
We put together a series of commercials, photos, and videos as part of a year-long approach to driving traffic to Soul Dental’s website, foot traffic to their offices, and creating a boost in teeth cleaning appointments for their practice. Check out some of the assets we created for this highly successful campaign…
Hudson AllergyLet’s Talk Funny Business
Let’s Talk Funny Business
When it comes to rebranding, we focus on getting to the heart of the people behind the business. For Hudson Allergy, their sense of humor was the key.
We did a complete rebrand for Hudson Allergy, including building out an all-new website that would serve as their premier content platform. The goal was to keep their audience educated and entertained while also building awareness.
Photography & Cinematography
High-end commercial photography and videos highlighting the comical nature of the Hudson Allergy team were centerpieces in our rebranding campaign. At Medical Bound, our photo and video production is all about bringing out the essence of your practice so potential clients are inspired to choose you.
Hudson Allergy needed their website to be more than just a landing place for those seeking allergy solutions. That’s why we crafted their site into a premier content platform – a place where great content, images, and videos tell their story, educate their clients, and keep visitors wanting to come back for more.
Branding and Marketing Materials
Our Hudson Allergy rebrand included a new logo, fresh and inviting business cards, and a window ad campaign. For all three of their locations, we came up with branding and messaging to give their windows pop and take their rebrand to the next level.
With humor as our centerpiece, Medical Bound created a steady series of engaging articles to drive traffic back to the Hudson Allergy website. The goal was to make their audience laugh while also increasing customer awareness, reputation, and ultimately appointment bookings. Check out this fun example of the content portion of our Hudson Allergy rebranding campaign.
Our Hudson Allergy Instagram campaign had a three-tiered approach using images, articles, and videos to drive customers back to their beautiful new content platform website. On social media, engagement rules, and the use of humor to draw attention proved an excellent strategy.
Attuned CareBranding As a Tool for Connection
Branding As a Tool for Connection
Your branding can give potential customers a reason to learn more or a reason to never look back. Is your brand connecting to your audience in the ways you need?
Attuned Care is a company that is all about palliative care, compassionate elder care, and hospice care. They needed a brand that would serve to connect their mission and services with people seeking end-of-life care for their loved ones.
Photography & Videography
We used photography and video messaging to reach Attuned Care’s target demographics using social media and email marketing.
We created content to bridge the knowledge gap between customers and an understanding of Attuned Care’s services, but also to bridge the gap between those giving care and those receiving care. People want to know they have someone to reach out to in their neighborhood.
Through our complete web redesign, the Medical Bound team built Attuned Care a content platform that communicated an essential truth to visitors: end of life is an important part of the life process.
We also designed and printed brochures that were made available to people on site at Attuned Care’s network of facilities to help them quickly and easily connect with Attuned Care as a personal resource they could reach out to any time.
Soul DentalUse Your Brand to Grow Your Practice
Use Your Brand to Grow Your Practice
We met Soul Dental three years ago. Since then, they’ve grown by leaps and bounds and have opened the doors to a second practice location.
We have been a part of Soul Dental’s journey, helping to grow their practice and their brand by using as many creative measures as possible and creating things that have never been created before in dentistry. For example, our “Get Clean” campaign used a series of commercials, photos, and videos as part of a year-long approach to driving traffic to Soul Dental’s website, foot traffic to their offices, and creating a boost in teeth cleaning appointments for their practice.
Photography & Cinematography
The Soul Dental founders are always up for creating new imagery and taking things to the next level – and it shows! Both of their practice locations, their social media stream, and the photo and video content on their website all reflect a commitment to keeping their brand fresh and relevant. Their customer engagement and business growth are a testament to the strength of this strategy.
“Be fearless in the pursuit of what sets your soul on fire.”-Soul Dental
Soul Dental has done two website updates in their time working with us. For this latest update, we encouraged them to go with a creative content platform that would highlight their team and their brand. It gave them the ability to showcase everything in one place: creative commercials, photos, Instagram, written content, and more. Their new site gives users the choice to experience content the way they want to.
At Medical Bound, making sure that content connects to all platforms is always our goal. As a part of our Instagram strategy for Soul Dental, for example, we created graphics with content that tied directly into the videos, photos, and commercials we made for them. This infused their brand with a cohesive energy that offers their clients clear messaging while also delivering it to them in a multitude of ways so they tap into what appeals to them most.