Get Clean Campaign

Medical Bound x Soul Dental

Get Clean Campaign

Client: Soul Dental
Project Type: Content Creation | Web Design
Date: 2019

As most people know, the heart and soul of a dental practice is its hygiene team. Our trend-savvy marketing crew created a focused ad campaign to attract potential customers in the area to come into Soul Dental for a cleaning.

The most effective ad campaign is one that squarely hits a target demographic in a compelling, attention-grabbing, unexpected way. Our “Get Clean” campaign for Soul Dental was specifically targeted towards the demographic of young adult professionals working near the Soul Dental office locations.

What do most of these young adults have in common? Dating apps and dating! Through this campaign, we honed in on the importance of oral health, fresh breath, and an extra clean feeling as you lean in for that first kiss.

We put together a series of commercials, photos, and videos as part of a year-long approach to driving traffic to Soul Dental’s website, foot traffic to their offices, and creating a boost in teeth cleaning appointments for their practice. Check out some of the assets we created for this highly successful campaign…