ROCKLAND DENTIST
Tapping Into the Heart of Your Client Community
Tapping Into the Heart of Your Client Community
Client:
ROCKLAND DENTIST
Project Type:
Video | Web | Photography
Date:
2019
Rockland Dentist specifically wanted to reach a demographic of customers in their area who need dentures. We made a commercial that really hit the spot.
Using a combination of actors and residents of the local community, we wielded the tools of humor and comedy to film a commercial marketing directly to the targeted age group for the campaign. Our catch phrase was, “Avoid the slip.”
Videography & Print Design
We then ran the commercial with a three-tiered outreach: television, social media (Instagram and Facebook), and we used postcards as a backup, delivering the campaign messaging in a physical format to the same demographic we targeted in the commercial and social media ads.
Backstage Medical Bound Team
It’s always great doing an evening shoot. We shot this commercial in the evening, but we made it look like it was daylight by setting up lights outside the windows shining into the YMCA where we filmed. Our team of about 20 people were on site and the client, Dr. Rosenfeld and his wife, came by. The energy between the client, the actors, and the community members we recruited to participate in the commercial resulted in a beautiful collaboration across the board.
RAMIN TABIB
A New Kind of Dentist
A New Kind of Dentist
Client:
Ramin Tabib
Project Type:
Content Creation | Web Design | Videography
Date:
2017
It’s not typical to scroll through your dentist’s Instagram as a form of entertainment – right?
Well, if you follow Dr. Ramin Tabib it is.
From dressing up like a bearded tooth fairy to dancing it out down the hallways of his office on the reg, his videos will have you busting out into laughter within seconds, asking “who is this guy?”
Whatever you do, don’t mistake his silliness for superficiality.
Tabib is not only a master of his craft in dentistry, but he’s a master of style and a force of individuality who embraces his uniqueness and encourages others to do the same.
Creative Content Creation
This is one of the most powerful pieces of content we’ve ever created. For this video, we planned for one of our team members to be dancing on the bridge as Ramin passed. He had no idea she would be there, and we had no idea if he would dance along – but knowing Ramin, we thought he might! It was raining, and a spontaneous dance party erupted. Our team member Jess, Ramin, and even nearby tourists were dancing in the rain, and the energy was palpable. This is a perfect example of how important it is to document and capture real moments to show your clients who you really are. Check it out…
Photography & Videography
Medical Bound was created out of a strong foundation in visual arts, so it’s very easy for us to get to know our clients and find locations that really resonate with them. With our clients in mind, we’ll call them up any time and say, “Meet us here!” Sometimes we ask them to come as they are and express themselves just as they feel that day. Other times, we offer styling suggestions and do styling onsite. We capture powerful portraits and videos that reflect our clients’ essence.
There’s a lot that goes into creating a commercial. We shot Ramin’s running commercial in the bitter cold one winter with our dedicated team, who does whatever it takes to get the strongest final product for our clients.
Backstage Medical Bound Team
There’s a lot that goes into creating a commercial. We shot Ramin’s running commercial in the bitter cold one winter with our dedicated team, who does whatever it takes to get the strongest final product for our clients.
Web
Dr. Tabib already had a primary website for his dental practice, NYC Smiles. However, as part of his rebranding package, we crafted a unique website for him that featured who he was as a person. The ultimate goal was to drive new traffic to his practice by creating an engaging and highly personal content platform that branded him as an individual. By doing this, new clients could become invested in working with him personally.
SEE THE SITE LIVE
Instagram Campaign
Dr. Tabib is a marathon runner, and we created a commercial featuring him and his running practice. Then, we used Instagram to let his followers know there was a commercial coming. Our goal was to use this Instagram campaign and the commercial to target other marathon runners months before the actual marathon as they were preparing and focusing on their overall health. We built a bridge between Dr. Tabib and future marathon runner patients in New York City.
Dr. Francine Estrada
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Client:
Attuned Care
Project Type:
Branding | Videography | Photography | Web
Date:
2018
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rhoncus nulla at neque pulvinar scelerisque ut malesuada sapien. Aenean congue facilisis vestibulum. Praesent et mauris elit. Sed at ultricies orci, a sodales dolor. Sed neque enim, venenatis at tortor eget, laoreet consectetur lacus. Nulla ante neque, iaculis ultrices sagittis id, dictum quis tellus. Cras id elit gravida sem egestas ullamcorper et quis tellu. Sed neque enim, venenatis at tortor eget, laoreet consectetur lacus. Nulla ante neque, iaculis ultrices sagittis id, dictum quis tellus. Cras id elit gravida sem egestas ullamcorper et quis tellu.
Photography & Videography
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Web
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SEE THE SITE LIVE
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-Tim Mainardi
Backstage Medical Bound Team
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