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I love helping dentists define their brands. And in the last ten years of doing this work, I’ve learned a lot about dentists and how they think. Today’s digital landscape is creating a demand for dentists to go social and share more about themselves and their work. Social media is certainly not for everybody, but …

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Creating ease through humor

It’s a vulnerable experience to sit in a chair with your mouth open and have another person perform surgery on your teeth. It’s probably why so many people dread the dentist’s office.