Smile Out Loud

How Creative Content Grows Your Pediatric Dental Practice

Parents don’t just choose a pediatric dentist, they choose someone they trust. For modern dental practices, that trust begins online. At Medicalbound, we help pediatric dentists connect with families through authentic branding, creative storytelling, and custom dental websites that build confidence from the first click.

A standout example is Smile Out Loud Pediatric Dentistry, founded by Dr. Jacqueline Dikansky in New York City, a practice designed to make children feel comfortable and parents feel completely assured.

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Smile Out Loud: A Modern Brand Parents Love

When Dr. Jacqueline Dikansky partnered with Medicalbound, she brought an inspired vision and contagious energy. She wanted to create a pediatric dental experience that was warm, joyful, and distinctly modern, one that reflected her experience and welcoming personality.Her goal was to connect with savvy NYC parents who value both design and expertise, and to convert those connection into new patients. Together, we built a brand identity and digital presence that mirrors her professionalism, creativity, and care

Our Approach

We developed a complete pediatric dental marketing strategy rooted in authenticity, trust, and modern design:

  • Brand Identity: A refined yet playful aesthetic that feels approachable to parents and exciting to children. The colors, fonts, and tone express warmth, intelligence, and joy.
  • Custom Dental Website Design: A sleek, conversion-focused site that highlights Dr. Dikansky’s expertise and compassion through real photography and inviting language.
  • Photo & Video Production: Foundational and creative sessions capturing genuine moments with Dr. Dikansky and showing the practice’s heart.
  • Meta & Google Ads Strategy: Targeted campaigns reaching NYC parents searching for trusted pediatric care with a modern approach.

The Outcome

The new pediatric dental website design instantly connects with parents through its warmth and authenticity. Smile Out Loud now stands out as a trusted pediatric dental brand, experiencing steady growth in new-patient inquiries and stronger community awareness.

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5 Creative Ways to Grow Your Pediatric Dental Practice

1. Lead with Authentic Photo and Video Content

Real photography builds real trust. Showcase your team, your space, and your patient interactions to help parents feel comfortable choosing you.

2. Design a Custom Pediatric Dental Website

Your website should feel like an extension of your practice. A custom dental website design communicates credibility, warmth, and attention to detail — everything parents value when choosing care for their child.

3. Reflect Your Brand Identity

Strong branding bridges professionalism and playfulness. Smile Out Loud’s identity — bright, modern, and confident — reflects Dr. Dikansky’s philosophy and the kind of experience parents want for their children.

4. Tell Stories That Speak to Parents

Video introductions, team features, and authentic testimonials create connection. Story-driven marketing transforms your practice into a trusted name families remember.

5. Combine Creative Branding with Smart Strategy

Authentic content performs best when supported by data. Pair creative assets with targeted Google and Meta campaigns to reach local parents and maintain consistent lead flow.

The Takeaway

Smile Out Loud proves that creativity, authenticity, and strategy can transform a pediatric dental practice into a brand parents instantly trust.

At Medicalbound, we help pediatric dentists like Dr. Jacqueline Dikansky build brands that reflect who they are – warm, modern, and unforgettable.

Ready to build a pediatric brand parents love? Book a Strategy Call with Medicalbound.

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Medicalbound collaborated with Smile Out Loud to build a pediatric dental marketing plan powered by authentic content that convert parents into patients.

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Medicalbound developed a pediatric dental marketing strategy for Smile Out Loud centered on authentic, parent-focused content that drives connection and trust.

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Ready To Grow Your Audience? Let’s Talk.

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