Soul Dental Kids

Dental Marketing That Converts:
How Soul Dental Kids Used Video to Grow Their Pediatric Practice

Soul Dental Kids: Where Sophistication Meets Fun

When the founders of Soul Dental Kids partnered with Medicalbound, their goal was clear – to create a pediatric dental experience that mirrored the style and excellence of their established brand while capturing the energy and joy of childhood.

Located on the Upper West Side of Manhattan, the practice needed a digital presence and marketing strategy that resonated with NYC parents seeking quality care in a warm, approachable environment.

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Our Approach

As a full-service dental marketing agency, Medicalbound developed a complete creative and strategic foundation for the launch of Soul Dental Kids, combining brand identity, video storytelling, and a custom dental website designed to engage and convert.

1. Brand Identity Creation

We created a visual identity that aligned seamlessly with the elegance of Soul Dental while introducing playful, child-friendly design elements. The brand’s balance of sophistication and fun mirrors the experience families can expect at the practice.

2. Video Marketing Strategy

Our video marketing approach was the centerpiece of the project. We produced a series of short films and promotional clips featuring real NYC families and children, highlighting the care, warmth, and personality of the doctors and team. These videos were optimized for use across the website, social media, and ad campaigns, generating high engagement from local parents and helping the practice stand out in a competitive pediatric market.

3. Authentic Photography

Alongside video, we captured photo content that felt genuine and joyful and images that reflected the practice’s diverse patient community and New York City energy.

4. Custom Dental Website Design

We developed a high-performing dental website with embedded video and visual storytelling, designed to guide parents naturally from curiosity to scheduling an appointment.

5. Strategic Digital Campaigns

Our dental marketing services extended to paid social and Google campaigns targeting Upper West Side families, ensuring that the right audience discovered the practice online.

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The Results

Through creative content and smart strategy, Soul Dental Kids launched with immediate impact, earning strong brand recognition, high engagement from video campaigns, and a steady increase in new patient inquiries. The practice quickly became known as one of NYC’s most inviting and sophisticated pediatric dental experiences.

This success demonstrates the power of pairing authenticity and creativity with strategy and why working with the best dental marketing companies delivers long-term results.

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The Takeaway

For pediatric practices, great dentist marketing services begin with storytelling that feels real. At Medicalbound, we help dentists build brands that connect  through photography, video, and strategy designed to convert interest into patient growth.

Ready to elevate your dental brand? Book a Strategy Call with Medicalbound.

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Medicalbound’s collaboration with Soul Dental Kids leveraged video and photography to showcase the practice’s warmth, expertise, and kid-centered personality.

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Medicalbound helped Soul Dental Kids transform authentic storytelling and creative visuals into a powerful pediatric dental marketing engine.

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Ready To Grow Your Audience? Let’s Talk.

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