Soul Dental NYC

Dental Marketing That Delivers:
How Soul Dental Expanded from One Practice to Four

Growing a dental practice isn’t just about offering great care, it’s about creating a brand that resonates, connects, and consistently attracts new patients. At Medicalbound, we are a full-service dental marketing agency, helping practices scale through strategy-driven, content-focused campaigns that deliver measurable results.

Soul Dental is a prime example of how a long-term vision, paired with creative marketing, can transform a single office into a thriving multi-location practice. Founded in NYC, Soul Dental has grown from one location to four practices over ten years, including a dedicated pediatric practice all while maintaining a focus on quality, creativity, and patient trust.

BRAND IDENTITY

BRAND MESSAGING

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Creative Content as the Foundation of Growth

From the beginning, Soul Dental committed to a content marketing strategy built around authentic video and photography. Instead of relying on generic ads or templated campaigns, the practice collaborated closely with Medicalbound to create compelling commercials and images that highlight the team, the space, and the patient experience.

This approach serves multiple purporses:

Building Trust and Recognition: Video and images showcase the people behind the practice, creating an approachable and trustworthy image that resonates with prospective patients.
Driving Leads: Content is optimized for ad campaigns on Google, Meta, and other channels, ensuring maximum visibility and consistent patient inquiries.
Supporting Long-Term Growth: As the practice expands to new locations, the content library scales with it, allowing for ongoing campaigns without the need for constant recreations.

Our Approach

As a dental marketing agency, Medicalbound focused on delivering a strategic system for Soul Dental:

High-Quality Video & Photography: From commercials to candid images, each asset highlights the practice’s culture, energy, and professionalism.
Lead-Driven Content Marketing: The visuals feed directly into paid campaigns and digital marketing efforts, converting curiosity into appointments.
Custom Dental Website Design: Each location is represented on a cohesive, conversion-focused dental website, optimized to engage patients and guide them to book.
Scalable Marketing Strategy: All creative assets are designed to support growth as new offices open, providing a consistent brand message across multiple locations.

The Results

Thanks to this strategic partnership, Soul Dental has:

Expanded from one practice to four over ten years.
Maintained a consistent flow of patient leads through creative content marketing.
Established a recognizable, trusted brand across NYC, including their pediatric practice.

The success story demonstrates the power of a marketing agency for dentists that prioritizes creativity, strategy, and patient engagement.

The Takeaway

For practices seeking long-term growth, the right dental marketing agency can turn creative content into a patient acquisition engine. At Medicalbound, we help dental practices build brands that attract, engage, and convert — using video, photography, and digital strategy to drive sustainable growth.
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Ready to grow your practice with creative dental marketing? Book a Strategy Call with Medicalbound.