Orthodontic practices require a steady, consistent stream of new patients to grow. Unlike other dental specialties, treatment has a defined end, which means the marketing never stops. For Dr. Elon Joffre, founder of Dot Smiles in Dorchester and Square Smiles in Milton, that reality demanded two distinct marketing strategies, two distinct brands, and a creative partner committed to both.
That's exactly what Medicalbound built.
Dr. Elon Joffre is one of Greater Boston's most recognized orthodontists, voted Best of Boston by Boston Magazine multiple years running and an Invisalign Diamond Plus provider. He is the sole clinician at both Dot Smiles and Square Smiles, practices that serve distinct neighborhoods with distinct personalities and patient bases. Each required its own brand, its own content, and its own marketing strategy to reach the right patients in the right community.
Medicalbound designed and developed a custom website for each location built around the distinct identity of each practice and optimized to convert visitors into booked consultations. Dot Smiles reflects the vibrant, community-driven energy of Dorchester. Square Smiles communicates the established, award-winning excellence that has made it a Milton institution. Both sites are built to do one thing — turn visitors into consult requests.
For each location, Medicalbound created photo and video content featuring real patients, the team, and Dr. Joffre, capturing the unique personality of each practice. Patient transformation stories, team portraits, and lifestyle content were produced separately for both Dot Smiles and Square Smiles, deployed across their individual websites, social platforms, and ad campaigns.
Content built around real patients builds real trust, and trust converts prospective patients into booked consultations.
Each practice has its own dedicated ad strategy — targeting parents, teens, and adults in their specific communities across Greater Boston. Medicalbound manages and optimizes both independently — ensuring a consistent flow of new consult requests and orthodontic starts for each location.
The result across both practices — increased consultations, more orthodontic starts, and two distinct brands that have become the go-to choice for orthodontic care in their communities.
Ready to build a consistent pipeline of new orthodontic patients? Book a Strategy Session with Medicalbound.
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Dot Smiles isn't just another orthodontic practice in Dorchester, it's the one the community talks about, thanks to a marketing strategy built entirely around it.
For Square Smiles, Medicalbound didn't just build a website, it built the reputation that's made the practice the name Milton trusts for orthodontics.
