As Hudson Allergy's medical marketing agency, Medicalbound has collaborated to build their brand identity, creating the content, and running the campaigns that have grown one of NYC's most recognized allergy practices across three practice locations.
Hudson Allergy's founders are warm, approachable, and genuinely exceptional in the allergy field. However, their brand and online platforms did not mirror that - it was corporate, overly formal, and inconsistent across locations.
Medicalbound created a complete brand refresh, unifying the identity across all three NYC locations and every touchpoint, from physical signage to the website to social media. The brand reflects exactly who Hudson Allergy is.
Medicalbound created photo and video content that captured the founders, the team, and the patient experience — giving Hudson Allergy a content library that communicates expertise, warmth, and the kind of practice patients are drawn to. That content populated a completely rebuilt website and powered the social campaigns that built awareness and drove patient bookings across their Midtown, Flatiron, and Tribeca locations.
Most recently, Medicalbound created a targeted campaign for Hudson Allergy's Tribeca location that is designed to increase bookings and build local awareness.
A creative content photo and video shoot promoted the Hudson Allergy brand, showcased the Tribeca practice, and highlighted specific treatments including rush immunotherapy. The content was created as a conversion strategy, educating prospective patients about rush immunotherapy, communicating real results, and positioning Hudson Allergy as the clear choice for treatment in NYC.
Hudson Allergy is a long-term Medicalbound partnership, one that has evolved as the practice has grown. From a complete rebrand to an ongoing content strategy to targeted location-specific campaigns, the work has consistently been built around one goal — more patients for Hudson Allergy.
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From brand identity to location-specific lead generation -- Medicalbound's content-driven strategy has grown Hudson Allergy across Midtown, Flatiron, and Tribeca
As Hudson Allergy has grown, so has the strategy with ew campaigns and a medical marketing partner that stays ahead of changes in the digital space.
