Dental Marketing That Honors Legacy and Drives Growth
Keeping What Matters. Evolving What is Possible.
Medicalbound partnered with Dr. Justin Rashbaum to build the brand identity, content, and marketing strategy that honors 40 years of family legacy, and now drives 50 to 75 new patients to Rise Dental Studio every month.
A Practice Built on 40 Years of Family, Relationships, and Trust
For four decades, patients in Midtown Manhattan didn't find their dentist through an ad. They found him through a neighbor, a colleague, a friend who wouldn't stop talking about how much they loved their dentist. That is the foundation Dr. Justin Rashbaum inherited — a practice built entirely on family legacy, genuine relationships, and a reputation that spread person to person over four decades.
When Dr. Justin took the practice into its next chapter, protecting those relationships was the priority. But Midtown Manhattan had changed. Remote and hybrid work shifted the daily population of the neighborhood, and with it, the natural flow of referrals that had sustained the practice for years. Retaining the loyal patients who had been coming for decades while consistently reaching and converting new ones required a marketing strategy that reflected the quality and warmth the practice had always stood for and put it in front of the right people.
Medicalbound built that strategy with a refreshed brand identity, a custom website, patient-centered content, and targeted campaigns, not to replace what made the practice exceptional, but to make sure more people could find it.
The Relationships Are the Marketing
What sets Rise Dental Studio apart isn't a logo or a website, it's the relationships Dr. Justin has built with patients who have trusted his family with their care for years. Medicalbound captured those relationships through real patient stories — photo and video content that shows what it feels like to be a Rise Dental Studio patient — and deployed that content across the website, social media, and targeted ad campaigns reaching patients in and around Midtown Manhattan.
Word of mouth still matters. Always will. But combining the reputation Rise Dental Studio has earned with content that tells that story at scale — and a strategy that puts it in front of the right people — is what drives growth.
Ready to grow your practice? Book a Strategy Session with Medicalbound.
Medicalbound built a marketing strategy around Rise Dental Studio's greatest asset — 40 years of family legacy, patient relationships, and a reputation that has always spoken for itself.
Word of mouth built this practice. Content and targeted strategy is what scales it, and 50 to 75 new patients every month is the proof.
