Great dental marketing doesn't just attract patients, it attracts the right patients. At Medicalbound, we create content-driven strategies that communicate your expertise, build trust, and convert new patients. For fee-for-service practices offering high-ticket treatments like full mouth reconstruction, that distinction matters enormously.
Content creation has been the foundation of our decade-long collaborations with Drs. Ramin Tabib and Elisa Melo of NY Smile Design, one of New York City's most respected dental practices.
The creative work we've produced for NY Smile Design goes far beyond what most dental marketing looks like. Our commercials lead with personality, values, and authenticity, the elements that make a prospective patient feel something before they ever book.
Our partnership began with a cinematic commercial built around Dr. Tabib's training for the NYC Marathon. The video never mentions dentistry. It captures who he is: his drive, his individuality, his commitment, and lets that tell the practice story more powerfully than any before-and-after ever could. New patients came in specifically because of that commercial. They knew who Dr. Tabib was before they sat in his chair.
That's what great content does. It creates connection at scale.
For a practice where full mouth reconstruction is central to the treatment mix, content has to attract the right patient, one who understands the value of exceptional general and cosmetic dentistry and is ready to invest. Over ten years, Medicalbound has created patient stories, treatment journeys, and doctor-led content that speaks directly to that patient. Real results. Real transformations. Content that answers the questions a high-value patient is asking before they ever reach out.
The volume and consistency of this work has positioned NY Smile Design as the obvious choice for patients who demand the best.
Every piece of content we create is built to work – across paid social, Google ads, and digital platforms. The content attracts. The strategy converts. Over ten years, that combination has driven consistent patient growth and a steady pipeline of high-value cases.
For fee-for-service practices, content isn't just marketing. It's the proof. It communicates expertise, builds trust, and attracts patients who are ready to invest in exceptional care.
NY Smile Design and Medicalbound have built that proof together — over ten years, through a creative partnership that continues to grow.
Ready to build content that converts your ideal patient? Book a Strategy Session with Medicalbound.
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By connecting personal stories and authenticity to the couples’ practice Medicalbound created a dentist story like no one had ever seen before.
The collaboration between Medicalbound and NY Smile Design resulted in a success story nothing short of groundbreaking in the field of dentistry.
